Content
The hours you already have.
Podcasts, streams, talks, interviews, webinars. The archive that was watched once and then left alone. Nothing new is filmed and nothing new is written.
The name
Content. Clipping.
Curation.
Three steps, in that order. Each one is the reason the next is possible.
Clipping
The moments worth pulling out.
Every clip is cut because it holds together on its own, framed to a real vertical and tracked to whoever is speaking, then captioned so it reads with the sound off.
Curation
The right ones, in the right places.
A month of clips is not a pile of clips. They are ordered, scheduled and distributed so the feed reads as a body of work rather than an upload dump.
Distribution
One clip.
Five audiences.
The same cut is posted everywhere short-form lives. You paid to produce it once, so it should be working in five places rather than one.
We post to YouTube Shorts, TikTok, Instagram Reels, X and Reddit.
The cost is in the cut, not the post.
Finding the moment, framing it, tracking the speaker and captioning it is where the work sits. Once that is done, putting the finished clip in front of five audiences instead of one costs almost nothing. Every platform has a different crowd and a different algorithm, and a clip that goes nowhere on one regularly runs on another.
Two ways, whichever you prefer.
Finished clips can drop straight into a shared Google Drive folder on a schedule, ready for you or your team to post. Or you give us posting access to the accounts you choose and we publish them for you, on a cadence you set.
- Auto-dropped into your Drive
- Or posted for you, on your accounts
Who is cutting them
We built the audience
before we sold the service.
C3 is run by a working short-form editor. Before any of this existed there was @Inkroy, our own account, which has pulled just under 30 million views and 70,000 followers on the strength of the edit alone.
To be straight with you: Inkroy is original short-form, not clipped long-form, so it is not a sample of what lands in your folder. What carries across is the part that decides whether a clip works at all. Knowing which three seconds earn the next thirty, where the cut goes, how a caption is weighted, and what a feed looks like after six months rather than one good week.
30M
views on @Inkroy
Just under thirty million, on our own account. Earned by the editing, not bought with ads.
5
platforms per clip
Cut once, then posted everywhere short-form lives.
Pricing
Choose a volume.
The work is the same.
Every tier runs the identical pipeline. The only thing that changes is how many clips come back each month.
C1
$799/month
15clips a month
One archive, posting three or four times a week.
C2
Most take this$1,900/month
30clips a month
Posting daily, across more than one account.
C3
$3,499/month
60clips a month
Posting several times a day, on every platform.
Would rather talk it through first? Apply for a slot and we will come back to you inside two working days.
In every tier
Cut from what you already own
Podcasts, streams, talks, webinars, your back catalogue. You film nothing new.
True 9:16, never blur bars
Cropped to a genuine vertical frame rather than a letterboxed square with the edges smeared to fill it.
The camera follows the speaker
Face tracking on the horizontal axis, eased so the frame drifts rather than snaps, and re-acquired at every scene cut.
Captions that weight the words that matter
Word level timing taken from the actual audio, with the load bearing words emphasised so a clip reads with the sound off.
Scene cut detection
No clip is left starting or ending part way through a shot.
Chosen to stand alone
Every clip is selected because it holds together once removed from the hour it came from, rather than sliced at a fixed interval.
Questions
The things
people ask.
A link to wherever your long-form already lives. A channel, a podcast feed, or a folder of recordings. That is the entire input. If it is published somewhere already, there is nothing for you to upload.
No. The whole premise is that the footage exists. Most people we speak to are sitting on hundreds of hours that were watched once and never touched again.
Because the work is real and the capacity is finite. A cap is the honest version of a number we can hit every month, rather than an unlimited promise that quietly becomes a queue.
One finished vertical video, cut from your long-form, framed 9:16, captioned, and ready to post. Not a variant or a re-crop of one you already received.
The framing is the difference. The crop tracks whoever is speaking on the horizontal axis and eases rather than snapping, and it re-acquires at every scene cut. A two-person conversation stays on the person talking instead of parking on the middle of the table. There are never blur bars.
Each clip has to hold together on its own once it is pulled out of the hour it came from. They are selected on that basis rather than sliced at a fixed interval and hoped over.
Tell us the hours you have when you apply. Below a certain depth the arithmetic stops working in your favour, and we will say so rather than take the money.
So that you can return and see where your application stands without emailing to ask, and so that your details are stored against something rather than an email address alone.